Red Hare Brewing is the first to commercially use the evercan aluminum sheet, which is made of a minimum 90 percent recycled content. It is expected to be on store shelves in May in key markets throughout the southeastern US.
“Novelis’ evercan is an excellent model for sustainability-based innovation, which will enable beverage brands and retailers to advance their own sustainable packaging goals,” said Stuart L. Hart, S. J. Johnson Professor Emeritus in Sustainable Global Enterprise, Cornell University, founder of the Enterprise for a Sustainable World and author of Capitalism at the Crossroads, said in a statement.
Novelis’ evercan is now available to beverage companies globally. Company facilities in North America, Europe, South America and Asia are now certified to produce evercan by environmental auditor SCS Global Services. The company’s efforts to increase the recycling of beverage cans is a key component of its strategy to increase the recycled content of its products across its global operations to 80 percent by 2020.