Sainsbury’s Recycles Easter Egg Packaging

Sainsbury’s is the first retailer in the UK retailer allowing customers to recycle their Easter egg packaging in its stores.

Customers will be able to recycle all of the discarded packaging – plastic, film, card, foil and ribbon – in the first such facility of its kind at 50 of its stores with a national rollout planned next year.

Sainsbury’s head of sustainability, engineering, energy and environment, Paul Crewe, said: “The Easter egg recycling bin helps at a busy time when there might be an increase in household waste that can be put to positive use – particularly as it allows for materials like rigid plastic which might not be universally accepted elsewhere.”