Recycle Across America (RAA) has joined forces with Participant Media to launch a social action campaign focused on transforming recycling and improving the economics and prevalence of sustainable packaging and manufacturing.
The campaign is inspired by Participant’s new show “Human Resources,” premiering Aug. 8 on its television network Pivot.
“Human Resources” follows TerraCycle, a company whose mission is to eliminate waste on a global scale. The Recycle Right! campaign offers informational videos, tips and practical solutions — such as standardized recycling labels — to increase the amount of quality raw recycled materials available to be used by manufacturers looking to lessen their environmental footprint.
A key component of the campaign is expanding the use of standardized recycling labels to help eliminate confusion at the bins and empowering everyone to recycle right. The campaign aims to double the amount of standardized labels being used by the end of the year to 1 million.
The partners say use of the standardized labels on recycling bins have shown to:
- Increase recycling levels by more than 50 percent and significantly reduces the amount of trash thrown in recycling bins.
- Help ensure a consistent quality and quantity of recycled materials. This helps keep the cost of recycled raw materials competitive with virgin materials.
Many industry leaders have already begun using the labels on their bins, such as: NBCUniversal, Hallmark, Kohler, Walt Disney World employee areas, Procter & Gamble manufacturing, SanDisk, AOL, 2,000 US K-12 schools — including all the public schools in Washington DC, many universities including University of Denver, George Mason University, Johns Hopkins University and thousands of other adopters.
Today approximately half a million of RAA’s standardized labels are in use throughout the US, Canada and Europe.
In April Terracycle began marketing its Zero Waste Box program to factory managers in a bid to encourage employees to recycle items commonly used on factory floors, including ear plugs and hair nets.