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denim insulation

Levi’s Jeans Insulate Historic Building

denim insulationSan Francisco’s 110 The Embarcadero will soon harbor 7,800 pairs of Levi’s jeans — that would otherwise end up in a landfill — within its walls, according to a Levi Strauss & Co. blog.

Beyond delivering maximum thermal benefits, and reducing the amount of energy used to heat and cool the building, denim insulation also has a high percentage of recycled content, the denim company says.

The Commonwealth Club of California bought the historic building and yesterday began a green building retrofit of its soon-to-be headquarters.

At the time of purchase, the structure was essentially a shell, and The Commonwealth Club committed to a slew of sustainable renovations, aiming for LEED Gold certification.

In addition to insulating the entire structure with denim insulation, architects and engineers will preserve the building’s historic façade in the redesign. Reclaimed wooden wall paneling from the original structure will be utilized throughout, and a public rooftop garden will grow native flora. The building’s systems will include LED light fixtures, Energy Star rated appliances, and a ventilation system that will use Bay air for cooling.

Earlier this year Levi’s debuted a process for responsible sourcing that the company says combines sustainable design, environmental practices and apparel worker well-being. The Dockers Wellthread process utilizes specialized garment-dyeing to reduce both water and energy consumption with cold-water pigment dyes for tops and salt-free reactive dyes for pants and jackets. In addition, the apparel is dyed in the factory, not in the mill, which Levi’s says allows for greater inventory agility because the garments are dyed-to-order.

 

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