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Sainsbury’s, Google Tackle Food Waste

leftoeversSainsbury’s has partnered with Google to launch a mobile and online tool to reduce food waste.

The tool, called Sainsbury’s Food Rescue, provides recipe ideas for leftover food. It uses mobile voice recognition technology to allow users to say or input up to nine ingredients and receive recipes from more than 1,200 choices, from snacks to dinners.

Google says its data shows searches for recipes using leftovers have surged by one-third compared to last year, with 64 percent of searches done on-the-go via mobile devices.

In June 2013 Sainsbury’s announced it had diverted all store waste from landfills, achieving its zero-waste goal in just three years — and seven years ahead of schedule.

In other efforts to reduce food waste, last month 10 New England educational, healthcare and other business institutions joined the EPA’s Food Recovery Challenge, a national initiative aimed at encouraging businesses, organizations and institutions to prevent food waste.

Food makes up 21 percent of Americans’ trash, according to the EPA.

Photo Credit: leftoevers via Shutterstock



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