The National Geographic Society (NGS) has begun incorporating recycled fiber in all the pages of National Geographic Magazine, National Geographic Kids, and National Geographic Little Kids.
This expanded use of recycled paper comes as a result of close collaboration with Green America and the Natural Resources Defense Council (NRDC).
National Geographic is initially piloting magazine paper containing 5 percent postconsumer recycled fiber, and intends to continue testing the viability of papers with increased recycled content. The environmental groups have committed to working with National Geographic to increase recycled content in their magazines over time.
Environmental groups Green America and Natural Resources Defense Council have worked closely with NGS since 2011 to assess the impacts of NGS’ paper use and identify opportunities to reduce its environmental footprint.
In 2013, Green America and NRDC joined with NGS on a study of the benefits of using recycled fiber versus virgin fiber in magazine publications. Conducted by an independent third-party for NGS, the study found that recycled fiber is superior to virgin fiber in 14 out of 14 environmental categories, such as energy use and greenhouse gas emissions. Since then, the groups have been working together to develop a plan to incorporate recycled content into the pages of the NGS magazines.
There are more than 15,000 magazine titles in the US, with only about 3 percent regularly using recycled paper, according to the Green America Better Paper Project.