Konica Minolta has joined Two Sides, a paper industry group that promotes the responsible production, use and sustainability of print and paper. Konica Minolta’s vice president of strategic business development, Kay Du Fernandez will also serve on Two Sides’ Sustainability Committee.

Two Sides says it aims to dispel common misconceptions about paper, including the belief that using paper is always bad. Its member companies hail from forestry, pulp, paper, printing and related industries.

The organization says the continuing demand for sustainably sourced paper gives North American landowners and families a financial incentive to continue managing their lands responsibly and keep them forested rather than selling them for development or other non-forest uses.