If you've no account register here first time
User Name :
User Email :
Password :

Login Now
Lego

Lego Ends Shell Partnership

LegoLego says it will end its promotional deal with Shell after pressure from a Greenpeace campaign that called on the toy company to stop making toys with Shell’s branding.

In a statement released late Wednesday, Lego CEO Jørgen Vig Knudstorp said the company will honor the partnership it entered into with Shell in 2011, but will not renew the contract when it ends. Shell told PR week it ends in 2016.

Greenpeace says Shell is threatening the Arctic and using Lego to neutralize controversy over its climate impacts and plans to drill for oil in the Arctic.

The statement also blasted Greenpeace for using Lego to target Shell. “Greenpeace ought to have a direct conversation with Shell,” it says. “We do not want to be part of Greenpeace’s campaign and we will not comment any further on the campaign.”

 

Financing Environmental Resiliency and a Low-Carbon Future with Green Bonds
Sponsored By: NSF International

  
Planning for a Sustainable Future
Sponsored By: Dakota Software

  
Operationalizing EHS Management: Bridge the Gap from Strategy to Execution
Sponsored By: LNS Research

  
6 Things to Consider When Deciding Whether to Build or Buy Software
Sponsored By: Progressly

  

Leave a Comment