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Fashion Loved by Forests

Levi’s, M&S, Other Brands Pledge Zero-Deforestation Fashion

Fashion Loved by ForestsLevi Strauss & Co., Marks & Spencer, Portico Brands and ASOS have joined Canopy’s Fashion Loved by Forests initiative, committing to ensure their fabric sourcing doesn’t harm endangered forests or contribute to deforestation.

Most rayon, viscose, modal, lyocell and other trademarked cellulosic fabrics start their journey as trees. Canopy’s research has found that ancient and endangered forests are increasingly making their way into clothing.

The nonprofit has also released a report titled A Snapshot of Change: One Year of Fashion Loved by Forest, which highlights key endangered forest “hotspots” that it says should be protected from the impacts of the dissolving pulp and viscose sectors.

As part of the Fashion Loved by Forest initiative, more than 25 brands, retailers and designers, representing more than $75 billion in annual sales, including Zara/Inditex, H&M, Eileen Fisher, Patagonia and Stella McCartney, have committed to eliminate their use of fabrics that contain endangered forest fiber; engage their suppliers to shift away from any endangered forest sourcing, advance long-term conservation solutions and alternative fabric options that are more sustainable such as recycled fabrics or non-wood fibers like straw.


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3 thoughts on “Levi’s, M&S, Other Brands Pledge Zero-Deforestation Fashion

  1. I’m sorry but these pledges for employing zero deforestation practice worth about as much is a paper they’re printed on. Stop making pledges that are nothing more than PR moves and just start making changes that reduce deforestation.

  2. Ancient and Endangered Forest commitments are an important first step in companies addressing the issue of forest conservation globally and are a platform for moving forward with meaningful change. Recognizing that “actions speak louder than words”, these brands are already working with their suppliers on this issue. The public release of their policies just reflects the level of their commitment and clearly signals to peers and suppliers that sustainable forest sourcing and large-scale forest conservation are important issues they’ll be grappling with. It is exactly this kind of leadership that’s led to conservation of special places such as the Great Bear Rainforest.

  3. I see a lot of rhetoric about killing trees and razing old-growth forests but no data to back up claims that pulp production is causing those things to happen. In the absence of data to the contrary, I believe the pulp industry is sourcing wood responsibly

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