SC Johnson says it will expand its ingredient disclosure efforts by providing product-specific fragrance ingredient information.
The company says this move makes it the first major US consumer goods company to disclose fragrance ingredients. Beginning in the spring of 2015, consumers will have access to the main ingredients used to create the fragrances in SC Johnson products.
Expanding on its voluntary ingredient disclosure program, SC Johnson will begin disclosing air care fragrance ingredients present at the highest concentrations down to .09 percent of the product formula. The number of fragrance ingredients disclosed will vary by product but, on average, consumers should expect to find a range of 10 to 50 fragrance ingredients, the company says. Consumers will be able to access this information on WhatsInsideSCJohnson.com or by calling the SC Johnson consumer product helpline.
SC Johnson will first begin to disclose product-specific fragrance ingredients in its air care products — including sprays, candles, oils and gels — initially in the US and Canada, followed by Europe. The program will then expand into other SC Johnson product categories, including home cleaning.
For those product categories outside of air care, where fewer fragrance ingredients are used, SC Johnson will list fragrance ingredients present at a concentration of more than .09 percent in the final product or the top 10 fragrance ingredients, whichever provides the most information for consumers. Additional fragrance ingredients found in SC Johnson products that are not disclosed are present at extremely low concentrations and will continue to be available via the company’s online palette of fragrance ingredients.
In 2009, SC Johnson launched the site WhatsInsideSCJohnson.com to voluntarily disclose ingredients for the company’s air care and home cleaning products. In 2012, SC Johnson announced the release of its Exclusive Fragrance Palette to provide consumers with a comprehensive list of the fragrance ingredients found in its products. Last year the company began adding pest control and other registered products to the site.