Mondelez International, the world’s second largest coffee company with brands such as Jacobs, Carte Noire, Kenco and Tassimo, is boosting its sustainable agriculture initiatives by inviting a third-party to report on the impact of its Coffee Made Happy Program.
The $200 million Coffee Made Happy program aims to improve farmers’ business and agricultural skills and increase farm yields.
The Committee On Sustainability Assessment — a global consortium of institutions fostering effective ways to measure and understand sustainability in the agri-food sector — is partnering with Mondelez to develop the evaluation framework.
Evaluation will provide transparency to individual Coffee Made Happy projects already running in Honduras, Indonesia, Peru and Vietnam, as well as an aggregated view of change Coffee Made Happy is bringing across diverse geographies. Over time, data collected across Coffee Made Happy projects will help build the world’s largest database of coffee farm metrics, Mondelez says.
Rather than only measuring the implementation of practices, the evaluation framework is outcome-based and will measure the effective impact experienced on the ground by coffee farmers in two key steps:
Yearly reporting: implementation partners will collect data on key indicators for Coffee Made Happy projects to measure and evaluate progress of farmers’ net income, environmental impact and attractiveness of coffee farming.
In-depth impact assessments: COSA will run these when Coffee Made Happy projects end — typically after three years — to ensure the program is on track to achieving its vision to make coffee farming a profitable, sustainable and respected profession.
Mondelez International has also created an independent Advisory Board of external experts to guide reporting and scaling up the company’s $200 million investment. These strategic partners, industry and sustainability experts include:
- Andrew Bovarnick, lead natural resource economist and global head of the United Nations Development Program’s Green Commodities Program
- David McLaughlin, vice president agriculture, World Wildlife Fund
- Edward Millard, director strategic partnerships, Rainforest Alliance
- Annette Pensel, director sustainability innovations, 4C Association
- Karel Valken, global head trade and commodity finance agriculture, Rabobank International
Mondelez International last year sustainably sourced 10 percent of cocoa, 56 percent of coffee and 44 percent of West European biscuits, according to the company’s first well-being progress report, published in September.