Novelis president and CEO Phil Martens announced this commitment yesterday at JPMorgan Chase’s Chief Sustainability Officers Summit in New York. He said it’s part of the company’s strategy to increase the recycled content in its products to 80 percent by the end of the decade.
The new commitment means that all can body sheet produced by Novelis will be certified 90 percent recycled content, compared to the global industry average of 50 percent. Novelis says its evercan can body sheet, available worldwide, is priced at the same levels as standard beverage can sheet and there is no difference in quality, technical characteristics or run-speed at customer plants between evercan and standard sheet.
To encourage broad adoption across the market, Novelis says it will assist other aluminum manufacturers by sharing knowledge of the process to certify high-recycled content beverage sheet using the methodology of Scientific Certification Services, an environmental auditing service that certifies evercan’s high-recycled content.
SCS has also certified high-recycled content can end sheet production in North America in addition to can body sheet. Can end sheet is used to form the tops of cans. The evercan end sheet will be available globally next year.
Currently Red Hare Brewing is the only craft beer to commercially use the evercan aluminum sheet. Novelis says it will soon announce a second US craft beer customer and is in advanced talks with a major global brand.