Mars has launched three new policies aimed at reducing deforestation in its beef, soy, paper and pulp supply chains. These policies outline clear targets that focus on the raw materials offering the biggest opportunity to reduce the impact that Mars has on sensitive forest lands. In line with its existing palm oil policy, the company says these policies are part of a broader Mars effort to protect forests and biodiversity, minimize the carbon footprint of its supply chain, and respect human rights.
Mars commits that:
—By the end of 2017, 100% of Brazilian beef purchases will be from suppliers who are able to demonstrate that, when beef is coming from the Amazon Biome, it is not associated with primary forest clearance, or who have plans in place to become able to do so.
—By the end of 2016, 100% of virgin pulp and paper-based packaging will be traced to at least country of origin and by the end of 2020, 100% of pulp and paper-based packaging will be purchased from certified, verified or recycled sources.
–By the end of 2017, 100% of the soy Mars purchases in Brazil will be certified by a third party verification system such as RTRS or ProTerra.
The announcement came as part of an initiative Mars launched in March that requires all of its suppliers to have a fully sustainable and traceable palm oil supply by the end of 2015. At that time the company also demanded its suppliers commit to its sourcing charter by the end of this year.