Ultimately, the key challenge in realizing the benefits of a sustainability strategy is not just to identify opportunities per se, but rather to identify the optimal opportunities for your business. This requires a shift in thinking from the idea of sustainability as risk management – whether reputational, regulatory or operational – to the idea of sustainability as a generator of value. Environmental performance management systems represent the key to unlocking the potential of sustainability strategies to deliver substantive bottom line returns. From new and improved products, to new markets and efficiency savings, the business case for sustainability is predicated on integrating the pursuit of environmental goals into conventional corporate planning approaches. A disciplined business decision framework enables managers to identify, quantify and prioritize the right initiatives, maximizing value for the entire company. Not only can this hasten progress towards environmental goals, but also provide a foundation for improved innovation and competitive advantage in the long run.

Samy Hotimsky is a Regional Solutions Architect for DuPont Sustainable Solutions’ Operational Excellence Practice, with expertise in designing holistic engagements for environmental and social risk strategies and management.