Procter & Gamble is the latest company to join GreenBlue’s Sustainable Packaging Coalition’s How2Recycle label program.
P&G will initially carry the label on its Dawn dishwashing liquid packaging.
P&G, a member of the Sustainable Packaging Coalition since 2008, joins more than 30 How2Recycle members that aim to help consumers recycle their products with clear and simple on-package instructions.
Dawn packaging will carry the Widely Recycled Label, indicating that the majority of US consumers can recycle the plastic PET bottle. The How2Recycle Label occasionally requires additional language to encourage proper recycling. In this instance, the label will include a special message of “Empty and Replace Cap” to ensure that consumers recycle the plastic cap attached to their empty bottle.
Last year McDonald’s became the first national restaurant chain to join How2Recycle.