Apple is working with environmental nonprofit The Conservation Fund to buy more than 36,000 acres of forests in Maine and North Carolina, which the partners say will be harvested sustainably and used in Apple’s packaging.
Other companies will also be able to buy fiber from these two forests.
While Jackson didn’t say how much paper the company uses in its packaging, she did tell BuzzFeed that the paper produced by the two forests in Maine and North Carolina is equivalent to almost half the virgin fiber that went into Phone, iPad, iPod, Mac and Apple TV packaging last year. “Where we want to get, of course, is 100 percent,” said Jackson.
At the Wall Street Journal’s Eco:nomics conference last month Jackson said the company has had a tough road trying to reduce the 70 percent of its carbon footprint outside its direct control, such as manufacturers and suppliers in countries including China, Japan and Indonesia.