The four main UK broadcasters — Channel 4, BBC, ITV and Sky — are using online sustainability assessment tools powered by Greenstone to reduce the environmental impact of their programs.
The tools, albert and albert+, were developed for the film and television industry through a partnership between the BAFTA Albert Consortium and Greenstone. The four broadcasters are using them to work with production partners to reduce the carbon footprint of their productions.
Through the use of albert+, Sky and Freshwater Films reduced the environmental impact of the production of the latest series of Ross Kemp’s Extreme World by 20 percent, Greenstone says.
In March 2014, the BAFTA Albert Consortium partnered with Greenstone to redevelop its existing carbon calculator, albert. Working with the Consortium, Greenstone’s in house development team relaunched the online platform to enhance its usability and analytical functionality, to ensure the data captured was relevant and useful for the industry.
Since the relaunch of albert in June 2014, albert now has 277 production companies as active users and the carbon footprints of more than 700 productions have been calculated through the software.
Albert+, an additional tool to assess a production according to a set of production sustainability guidelines, was launched at the beginning of this year as an industry certification program.
Earlier this year Greenstone’s enterprise level software achieved G4-certification by the Global Reporting Initiative.