The company says the commitment builds upon McDonald’s Global Sustainability Framework. The pledge encompasses all of the company’s products and focuses on beef, fiber-based packaging, coffee, palm oil, and poultry — for which the company will begin developing specific time-bound sourcing targets in 2015.
McDonald’s says it will continue working collaboratively with a broad range of stakeholders, including suppliers, governments and NGO partners, to develop long-term solutions designed to combat deforestation around the world.
McDonald’s commitment also aligns with the company’s endorsement of the New York Declaration on Forests, a call for global companies and organizations to “do their part” in an effort to end natural forest loss by 2030.
The World Wildlife Fund (WWF) helped advise McDonald’s on its deforestation commitment.
Applying throughout the entire supply chain, the core principles and practices of McDonald’s Commitment on Deforestation include:
- No deforestation of primary forests or areas of High Conservation Value.
- No development of high carbon stock forest areas.
- No development on peatlands, regardless of depth, and the utilization of best management practices for existing commodity production on peatlands.
- Verify origin of raw material production.
- Support smallholders, farmers, plantation owners and suppliers to comply with this commitment.