The latest company to jump on the rebranding bandwagon, sustainability software company cr360 — formerly CRedit360 — yesterday launched its new vision, “responsibility beyond software,” new website and new logo.
As part of the rebrand, the cr360 website now has information now available in five languages.
In explaining the rebrand, cr360’s product director, Richard Kirby says, “We want to help corporate responsibility teams make sustainability ‘business as usual.’ This means being more than just a technology company. By developing intelligent analytics tools, we can help companies integrate sustainability into their everyday practices, spot trends quickly and importantly, take action.”
The company says it is increasingly focusing on solving sustainability challenges with statistical analysis, or “predictive analytics” for sustainability and environment, health and safety data. It aims to help companies predict the trend they should expect to see, compare this with actual data and identify any anomalies.
The company is one of four gold-accredited CDP software partners worldwide, and is also a GRI-accredited software provider.