In its rush to reduce water consumption, Beverly Hills, California, is paying any business that purchases and installs a waterless urinal $500. This is up from the $200 the city was paying before the state’s water restrictions went into effect.
While most of the state of California is required to scale back water consumption by 25 percent, in Beverly Hills the reduction is 35 percent. This is because the city and its residents have historically used more water than other communities in the state, mostly for lavish landscaping.
In most cases, the $500 will cover not only the cost of the new no-water urinal but also much if not all of the installation charges, which typically are less than the installation of a water-using urinal, says Klaus Reichardt, CEO and founder of Waterless Co.
Reichardt says he believes that rebate programs such as this will spread to other parts of California as well as to many Western states due to the ongoing drought in about half the country.