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Google to ‘Cut the Crap,’ Reduce Waste

Google logoGoogle, in an effort to reduce waste and increase recycling, has partnered with the Ellen MacArthur Foundation to help drive the circular economy.

In a blog post, Google VP Jim Miller details the company’s current waste reduction efforts: how Google has already begun to “cut the crap” by cutting energy waste, materials waste, food waste and water waste.

At its main campus, for example, Google turns landfill gas waste into energy, supplying a portion of its electric and heating needs.

The blog says since 2007 Google has repurposed enough outdated servers to avoid buying over 300,000 new replacement machines and its recycling of demolition waste and onsite materials has kept more than 10,000 tons of material out of landfills.

Google’s Atlanta data center gets its cooling water from a reuse water system that uses recycled wastewater from a local sewage treatment plant. Additionally, Google’s main campus includes drought-resistant landscaping and uses recycled water for irrigation. Google says it’s on track for a 30 percent reduction in campus water use by the end of this year compared to 2013.

Per its partnership with the Ellen MacArthur Foundation, Google says it will develop new circular economy initiatives in the coming months.


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