Earlier this month, Call2Recycle revealed a refreshed brand identity, including an updated redesign of its U.S. website. Following its 20 plus years since the organization was first launched in 1994, Call2Recycle, Inc. is the first and largest consumer battery stewardship not-for-profit in the United States and Canada. The updates to the logo and positioning line, along with the website redesign is part of the organization’s interest to ensure that the values of Call2Recycle are represented through the various touch points of its brand. “We are very excited to share a refreshed version of our brand. From the improved look and feel of our website to our updated logo and positioning statement, these changes reflect our interest of evolving our brand throughout time to respond to changes and behaviors of our audience, and to delivering the best online user experience for our stakeholders,” said Linda Gabor, Vice President of Marketing and Customer Service.
The updates of the logo include an emphasis in the new positioning line for the Call2Recycle program: Leading the charge for recycling. Similarly, the organization has identified a new positioning line: Changing Habits. Inspiring action. The positioning line for the organization speaks to the interest of Call2Recycle, Inc., to continue to break ground, increase awareness among consumers about battery recycling, and influence responsible citizens across the United States to take action. Check out our refreshed brand and newly designed website here.
Through the newly designed website, Call2Recycle plans to continue building on its current brand recognition and equity. The newly designed version allows for a better user experience, with easier navigation and a dynamic format. Among the features of the new website:
- Consolidated sections
- Dynamic format for easier navigation
- New sections with the latest compliance and regulatory information
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