But how do you know if these environmental technologies live up to their claims?
ISO has published a new standard that aims to help these technology buyers as well as companies developing environmental technologies.
ISO 14034:2016, Environmental management – Environmental technology verification (ETV), will provide independent verification of the performance of new environmental technologies. ISO says this will help manufacturers prove the reliability of their performance claims and reach new markets, while helping technology purchasers identify innovations that suit their needs.
Benoit Desforges, who convened the working group that developed ISO 14034, says while environmental technologies can help companies achieve resource and cost savings, the often face serious market obstacles because they are not yet able to demonstrate a successful track record. “ETV aims to change this by providing verified evidence to confirm the performance claim of the environmental technology and differentiate the innovation from other competing technologies.”
The new standard features specific sections on verification principles, accepted testing practices and reporting requirements. ISO says this will help create a level playing field for technological innovators and encourage greater market acceptance of these technologies. It will also build vendor credibility and buyer confidence by ensuring the environmental performance claims are valid, credible and supported by independent test data.
“In other words, it ensures an independent party has tested the technology and the results can be considered reliable,” according to a Cleantech Canada blog. “The ETV process brings credibility to an environmental technology, which in turn helps a product to reduce procurement risk, enable market access, obtain a competitive market advantage, and expedite the use of new technologies.”