Environmental Leader has put out its call for submissions for the annual Environmental Leader Product & Project Awards, and this year a new award category has been announced: the Judges’ Choice Awards. Early Bird deadline for the awards is February 15.
One Judges’ Choice Award will be given in each of the product and product categories. Winners of this prestigious award will be those that the judges feel exemplify the most exciting and useful innovations in our industry. All Product of the Year and Project of the Year Award winners, as well as Judges’ Choice Award winners, will be announced and celebrated at a gala dinner event during the Environmental Leader 2017 Conference in Denver, June 5-7.
The Environmental Leader Product and Project Awards is a program recognizing excellence in products/services and projects that provide companies with environmental, sustainability and energy management benefits; winners are awarded Top Product or Top Project of the Year based on scores from a panel of distinguished judges with in-the-trenches experience in environmental management.
Environmental Leader encourages companies to follow the guidelines suggested by participating judges to improve their chances of creating a winning entry:
7 Steps to a Winning Entry:
Tip #1. Tell a complete story. “A good submission tells a story using the NOSE approach: What is the user/customer need? How does this create an opportunity for a product or service? What is the solution to meet the need? Finally, what is the evidence that the need was met, the goal was achieved, or the problem was solved? The more objective and detailed the better,” said one judge.
Tip #2. Prove that a problem has been solved. “I look for the proposals to have some sense of overall impact, broader than just in the application area, if possible. Make me believe this is really helping, not just moving the problem to another sector/person/country,” another judge said.
Tip #3. Include economic data. “The one thing that almost all submissions have seemed to overlook is the economic data on the product/project,” said a judge. “In my opinion, a product or project is not successful if it is not economical. Other business will not buy the product or do similar projects if they cannot afford the investment.”
Tip #4. Don’t waste words stating the obvious. Beginning your entry with a statement such as, “At our company, we take our environmental initiatives seriously” is a waste of space and doesn’t actually tell the judges anything. Use the limited space available to offer useful details, not broad statements that could apply to any company.
Tip #5. Don’t compare to others unless you can back it up. If you write, “We are the only solution that…,” be sure to explain exactly how you are different.
Tip #6. Be clear in your explanations. If the product or project is complicated to understand without a demonstration, make it as simple to follow as possible. That doesn’t mean dumbing down the language. Rather, show step-by-step how it works. Use diagrams or flow charts.
Tip #7. What’s the big picture? Discuss why the specific product or project is a game changer, one judge explained. “I look for the submitter to frame the ‘big picture impact’ on the world, then discuss the details and quantify the environmental/social/economic impact.”
Visit here for more information, and to submit your entry.