What’s driving the the demand for sustainable packaging? Environmentally conscientious consumers, who have driven nearly every vertical to move in this direction and most notably those in the food & beverages, retail trade and wholesale businesses.
“Non-biodegradable plastic has proved detrimental towards the health of the environment, by causing various ill effects such as soil pollution, landfill, and loss in soil fertility,” says Persistence Market Research, in a release. “This has impacted on the recent social scenario (such as) stringent laws implemented by most of the nations over the use of plastic bags & carriers.”
The five R’s of sustainable packaging are: Remove, Reduce, Recycle, Renew, Re-use, the company says.
The trend is happening all over the world, including the African nations, the research firm says. That includes South Africa, Uganda, Somalia, Rwanda Botswana, Kenya and Ethiopia, all of which have restrictions on the disposal of plastic bags.
Meantime, the companies involved in green packaging include Gillette, Dixie Egg Company and Wolfgang Puck Coffee. “These packaging style, which would not only be eco-friendly, but also would grab eyes of the customer,” it says.
“The key restraints for this industry could be over capacity,” the research firm adds. “Owing to its cheaper price, non-bio degradable plastic bags are still considered to be the best and the most desired packaging material globally. Hence packaging companies are not able to match the selling volume with their production capacity.”
The raw materials that, alternatively, go into packaging — like bio-based monomers, liquid biofuels, cellulosic and recyclable fibers — are much more expensive. That means consumers pay more.
To succeed, it adds that companies are using light-weight packaging and increasing the recycling of bio waste while also improving packaging processes. The suppliers can thus ensure that dedicated companies — whether that is the company designing the packaging or the one that ultimately uses it — get the raw materials they need to use sustainable packaging. For example, Dell has start shipping its products in packaging with fungus material combined mushroom and wheat straw, it says.
It concludes by saying that the biggest potential markets for sustainable packaging are in the Asia Pacific market, driven mostly by expanding markets in China and India.
It also list some of the major players in the sustainable packaging industry, which include Bemis Ltd, Mondi PLC, Amcor Ltd, West rock company, Tetra laval international, Sealed Air corporation, Smurfit Kappa Group, BASF SE, Sonocco products etc.