Coca-Cola is supporting a plan to cut waste by charging consumers a small fee upfront that would be handed back if they return their bottles. The goal is to prevent litter and to cut down on trash going into landfills.
The Independent is reporting that such an effort is already underway in Germany and Sweden — and that if approved, it would go into effect in Scotland, which along with the rest of the United Kingdom has a huge problem with tossing such bottles into the trash or on the streets.
Recycle Now also says that UK households use an average of 480 plastic bottles a year. But they recycle just 270 of them. That equates to using 35 million bottles but only reusing 16 million of them. Through this program, Coca-Cola hopes to eliminate the waste.
“We have embarked on a major review of our sustainable packaging strategy to understand what role we can play in unlocking the full potential of a circular economy in Great Britain,” says a statement by Coca-Cola to the UK paper called the Independent.
“Our sustainable packaging review is ongoing, but it’s already clear from our conversations with experts that the time is right to trial new interventions such as a well-designed deposit return scheme for drinks containers, starting in Scotland where conversations are underway,” it concludes.
Other companies, such as Pepsi, Nestle and Unilever have committed to using bottles with less plastic, reports Climate Action Program.