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Rubicon’s Smart-Waste Platform to Benefit Santa Fe Businesses

recyclingIn a move that is expected to improve commercial waste services for New Mexico businesses, Rubicon Global, a smart waste and recycling startup whose customers include many Fortune 500 companies, has landed another municipal contract with the city of Santa Fe.

The waste management company’s technology connects businesses with independent commercial garbage haulers. Once its haulers get the trash, Rubicon then works with its vendor network to recycle, repurpose or convert to energy the materials it has collected, diverting it from landfills. Its app optimizes routers for haulers, which saves them gas and saves businesses money on waste hauling costs. And it provides real-time data on recycling rates, helping companies to track progress towards environmental management goals, while letting businesses schedule on-demand pickups and change their service.

Lately Rubicon has been branching out, signing its first city customer — Atlanta — in late December and partnering with environmental services giant Suez in January, a move that will put Rubicon’s technology in Suez’s fleet of vehicles and speed up the deployment of Rubicon’s platform in Europe.

Starting this week, Santa Fe will use Rubicon’s technology, including its mobile app and desktop software. The city says the partnership will improve its commercial and residential waste and recycling services and help it increase its landfill diversion and recycling rates.

Santa Fe has more than 40 trucks that service 2,500 commercial and 29,300 residential locations. Smartphones loaded with the Rubicon hauler mobile app will be placed in the trucks and the city’s Environmental Services Division will also use Rubicon’s desktop vendor portal. The technology is expected to improve operational efficiency and customer service, ultimately leading to savings for taxpayers, the partners say.

The technology will also provide city officials with planning data, enabling real-time information on current landfill diversion and recycling rates. The data will help Santa Fe better focus its recycling education efforts, measure the carbon avoidance from recycling activities and determine vehicle emission reduction targets in the city’s waste fleet.

In addition to its large corporate customers like 7-Eleven, the Salvation Army and Lumber Liquidators, Rubicon in recent months has signed about 50 small business customers in the Chicago area, ChicagoInno reports. Rubicon works with more than 170 haulers, including Lakeshore Recycling, and is giving smaller business more choice in their trash pickup.

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