Packaging for the Nature’s Way herbal line – consisting of more than 300 items – is now made up of 97% post-consumer recycled plastics, the vitamin and supplements company announced. The packaging is made of old milk jugs and is expected to reuse 3,500 tons of plastic annually. It is also recyclable.
Nature’s Way worked with global packaging company TricorBraun to develop the new bottle design.
Over the past several years, the company has been focused on creating less waste and recycling as much as possible, including successfully diverting more than 70% of waste to recycling facilities, the company says.
Nature’s Way’s promise to consumers is that “We go where herbs grow best” in order to “bring consumers the best the Earth has to offer.” To live up to that promise, the company must “respect and care for the planet that provides those gifts,” says the company’s brand manager, Dan Countryman.
The company sources botanicals from native climates, which ensures authenticity and quality, as well as keeping local farmers and suppliers employed, Nature’s Way says.
The new bottles are square in shape, an uncommon design in the supplement industry and one that is meant to capture consumer attention at the retail level.
Across all industries, companies are working to create packaging that is recyclable and/or is made from recycled materials. In the personal care sector, for example, Unilever announced that it is picking up the pace on recycled content use through several new initiatives. The company wants to reach 50% recycled content in their plastic packaging by the end of 2019. KFC, in the food & beverage sector, says its goal is to have all plastic-based, consumer-facing packaging be recoverable or reusable by 2025. The chain says this commitment supports their long-term plan to have a more sustainable packaging in its restaurants.