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Greening Up Your Marketing Events

Even though digital age channels like social media, webinar, and vid-cast are on the rise, a physical event like a trade show is hard to beat when it comes to face to face interaction with prospects, customers and industry thought leaders. Unfortunately, these events also have a large environmental footprint. … Read more »

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SC Johnson Expands Ingredient Disclosure Website

SC Johnson has expanded its ingredient disclosure website to include product-specific fragrance disclosure to consumers, beginning with Glade. An April 2015 study commissioned by SC Johnson from GlobeScan, Implications of SC Johnson Ingredients and Fragrance Disclosure, found that consumers appreciate transparency and want to know what is in the products … Read more »

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Lowes to Phase Out Neonic Pesticides

Lowe’s announced in its 2014 Social Responsibility Report that it is phasing out the sale of products that contain neonicotinoid (neonic) pesticides within 48 months as suitable alternatives become commercially available. Some studies have indicated that neonics are damaging the health of honeybees and other pollinators.  According to a study … Read more »

Report: Insurance Companies Unprepared for Climate Change Risks

Report: Insurance Companies Unprepared for Climate Change Risks

Eighty-three percent of insurance companies responding to an industry survey are lacking preparedness in addressing climate-related risks and opportunities, according to a report released today by Ceres and the National Association of Insurance Companies. Only nine insurers, or 3 percent of the 330 responding companies, earned a “leading” rating, with the … Read more »

Sustainable Transportation More Important than Speed, Some Consumers Say

Despite many retailers’ recent push to offer same-day shipping as a competitive differentiator, research shows there are other factors that US consumers hold high—sustainable transportation being one of them. But most consumers don’t even know that such options often exist. Google, Amazon, eBay and Target have been pushing to expand … Read more »

Clear Understanding of Sustainability Challenges Drives Innovation

This article is sponsored by Procter & Gamble. Companies and individuals who have a comprehensive appreciation of today’s sustainability challenges are driving environmental innovation. Procter & Gamble is one company committed to understanding consumers and the world in which we live in order to make smart decisions in sustainability. “Most … Read more »

How Top Companies Are Creating Sustainable Brands

This article is sponsored by Procter & Gamble. As interest in purchasing sustainable products becomes more mainstream among consumers, corporations are increasingly invested in creating sustainable brands, and spending on product sustainability initiatives is expected to accelerate, according to a study from Verdantix. The report found that 69 percent of … Read more »

Smart Corporations Partner for Sustainability, Business Growth

This article is sponsored by Procter & Gamble. Smart corporations see sustainability not only as an environmental responsibility but as an opportunity to build the business, and partnerships with other organizations multiply the benefits of their sustainability initiatives. A number of companies, from CPGs like Procter & Gamble to retailers … Read more »

Ikea Suspended by Forest Stewardship Council

Ikea has reportedly had its certificate suspended by the Forest Stewardship Council (FSC) after the discovery that the furniture chain has been cutting 600-year-old trees in Russia. The FSC alleged that protected forests in Karelia, Russia, were not being sustainably harvested by Swedwood, Ikea’s forestry subsidiary It comes after the … Read more »

P&G Uses More than 99% of Materials Entering Its Plants

More than 99.35% of all materials entering Procter & Gamble plants were used, either in products or through recycling, reuse, and conversion of waste to energy, according to the company’s 15th annual sustainability report. More than 50 of the company’s global sites achieved the goal of sending zero waste to … Read more »

The Secret to Getting a Green Premium

There has been a lot of talk lately about whether or not customers are willing to pay more for green products. And just like any kind of market research, you can usually find a study to support whatever theory you’re currently promoting. For example, in August 2013, an article from … Read more »

Sprint Tops Verizon, AT&T in Recycling Smartphones

Sprint recycled or reused smartphones to the tune of 44% of its total 2012 sales; that compares to just 11.5% of total smartphone sales for AT&T. Verizon says it recycles or reuses 28% of all devices (not just smartphones), according to The Guardian. Sprint says it has diverted more than … Read more »