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Insurers Launch Green Products

Two major insurers, Fireman’s Fund and Lexington Insurance, a member company of AIG, are launching green insurance programs that allow homeowners to reconstruct property with environmentally-friendly materials, reports the Houston Chronicle.  Fireman’s is launching its program in Southern California where wildfires recently destroyed numerous homes, and Lexington is piloting its … Read more »

Clorox Greens Cleaners, Snags Sierra Club Endorsement

Clorox has become the first major consumer products firm to launch a line of environmentally-friendly cleaners, announces the San Francisco Chronicle. All products in the new line, called Green Works, will carry the logo of the Sierra Club.Smaller companies, such as Seventh Generation and Method, have made green cleaners for … Read more »

PECO Opens Bids for Green Energy

PECO, a Phildadelphia-based electric and natural gas utility, is calling for alternative energy producers to submit bids to sell green energy credits.  This move is in attempt to help PECO fulfill renewable energy requirements recently written into Pennsylvania law, which requires that by 2011, 3.5 percent of energy consumed by … Read more »

Toyota To Make ‘Eco’ Indicators Standard In All Vehicles

Toyota plans to make vehicle efficiency indicators standard in all of its vehicles, hybrid and non-hybrid, reports Green Car Congress.  Toyota claims in a blog post that it’s doing so because it has found that “when hybrid drivers use their Hybrid Vehicle System Indicators, their driving habits change as the … Read more »

Earth Class Mail Plans Retail Stores, Raises $13 Million

Earth Class Mail has closed $13.3 million in Series A funding, according to CNET.  Ignition Partners of Bellevue, Washington, led the round, and more than half of the money was raised by Keiretsu Forum.Earth Class Mail customers have their mail sent to the company rather than a personal address. Then … Read more »

Wal-Mart’s Green Electronics Goal Faces Challenges

Wal-Mart set the goal of one day using only renewable energy and creating zero waste, and it challenged its suppliers to similar goals. To help meet that goal, Wal-Mart had an enormously successful campaign for green packaging, but its move into green electronics is proving a bit more complicated, Reuters … Read more »

Organic Valley Churns Up ‘Pasture Butter’

Organic Valley is marketing ‘Pasture Butter’ made from the milk of cows pasturing from May through September.  “Throughout history, summer butter has been prized for its beautiful color and flavor, and a long held belief in added health benefits,” said George Siemon, CEO for Organic Valley.  “In fact, our customers … Read more »

Coke Tapped for Tappening

In an effort to raise awareness on “tappening,” Mark DiMassimo, creative director of marketing shop DiMassimo Goldstein, and Eric Yaverbaum, president of PR agency Ericho Communications, is launching a PR campaign that entails sending one million used water bottles stuffed with messages to incoming Coca-Cola CEO Muhtar Kent,AdAge reports.Tappening, recently … Read more »

GM’s Wagoner: U.S. Needs 15,000 More Ethanol Stations

The U.S. needs more stations that sell ethanol, claims GM CEO Rick Wagoner in this article.  Currently, there are about 1400 such stations, 800 more than when GM first started selling its flex fuel cars, but there are 170,000 filling stations in this country.  Wagoner says that the U.S. probably … Read more »

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