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Chesapeake Greens Up Logo, Launches American Clean Skies Foundation

chesapeake.jpgNatural gas producer Chesapeake Energy Corporation has introduced a new logo featuring a distinctive green element that the company hopes will get consumers to associate natural gas with sound environmental choices.

A bright green stroke is the most notable addition to the new logo. “This element suggests the earth…

Standard Renewable Energy, Conergy Launch National Energy Expert Network

newpoint.jpgStandard Renewable Energy and Conergy are building a branded network of energy experts across the U.S., CNET reports. The companies hope that their brands and the economies of scale of a chain, will make the venture a success…

The Eco-Label Free-For-All

ecooptions2.jpgRetailers and manufacturers of non-food items are creating their own seals of approval for earth-friendly goods, Business Week reports.

In mid-April, Home Depot began rolling out “Eco Options” products and signage in its nearly 1,900 U.S. stores. Since the fall of 2006, packaging for Timberland has featured eco-labels that resemble…

Toyota Launches ‘Engines of Change’ To Tout Hybrids

enginechange.jpgToyota continues its sponsorship of triathlon events, USA Swimming and the Toyota-United Pro Cycling Team in 2007 and launches an all-new “Engines of Change” program to tout its Hybrid Synergy drive.

Engines of Change is designed to interact with the endurance community at each triathlon by educating

Will Greenwashers Push the Green Movement Back to the Fringe?

cleancoal.jpgIf you want to attract a loyal green consumer, use concrete data to support your claims, according to a MarketingProfs article. If you want to attract mainstream consumers, use brand and emotion, which appeals to those who have Whole Foods Hummer Syndrome – consumers who want to be associated with the brand of being green and healthy, but not at the expense of any real sacrifice.

Greenwashers manufacture…

Sustainable Label Paper for PET Water Bottles

ecoset.jpgStora Enso Speciality Papers recently launched EcoSet, a wet-strength label paper specifically designed to meet the rising market demand for water bottles made from polyethylene terephthalate (PET), a recyclable synthetic fiber (via Sustainable is Good). Stora Enso says that EcoSet, which has been tested throughout all facets of water bottle label production, offers label performance with the sustainable packaging advantages of paper…

Crutchfield Teams With CES On Electronics Recycling Education

mygreenelectronics.jpgConsumer electronics marketer Crutchfield has partnered with the Consumer Electronics Association to offer an online tool to help consumers locate recycling facilities for all sorts of electronics in markets across the U.S.

A recent Crutchfield survey showed that fewer than 30 percent of their customers are aware of any local…

Kohl’s Plans Solar Power for 64 California Stores

kohls.jpgKohl’s is converting more than 75 percent of its department stores in California to solar power beginning in May, BizJournals reports. Twenty-four of Kohl’s 80 California stores will immediately convert, and the company is seeking permits and approvals for another 40 stores in the state.

Kohl’s is working with SunEdison….

Marketers Pitch Tree Planting For Arbor Day

almighty-forest.jpgAs soon as Earth Day was over, many marketers switched their focus to Arbor Day (tomorrow). Here are a few of them:p>

Universal Pictures and The Conservation Fund have launched the Get On Board initiative. The website features the “Almighty Forest,” an online destination where people, for a donation of $5, can plant a virtual tree. The money goes to The Conservation Fund to plant real trees. Trees can be acquired individually, in “groves” of 50, or as a “forest within the forest,” with a donation equaling 1,000 trees…