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Green Marketers To Get Discovery Channel Dedicated to Green Topics

discovery.jpgDiscovery Channel is launching the first-ever 24-hour TV network dedicated solely to green lifestyle programming. The initiative, launching next year, includes a $50 million investment in new original content and a multi-platform offering with interactive tools and “how-to” resources.

The network is expected…

Vancouver’s Harbor Dues Based on Emission Levels

portvancouver.jpgThe Port of Vancouver’s new harbor dues program rewards ships that take steps to cut pollution by charging them lower tolls for running on more eco-friendly, lower-sulphur fuel, versus higher rates for ships with higher emission levels, Edie reports.

Ships that meet a gold standard of emission controls will pay…

Whole Foods Launches Earth Month Offset Promotion

wholeearthweighin.jpgWhole Foods Market has launched a national Earth Month carbon reduction initiative, The Whole Earth Weigh-In: 30 Ways in 30 Days.

Working with Green Mountain Energy, Whole Foods shoppers can track and calculate their carbon footprint through a customized version of Green Mountain’s web based carbon calculator and BeGreen carbon offset product. This initiative is part of a month-long program that began April 1…

Vebnet Launches Payroll Carbon Offset Program for Employers

vebnet.jpgVebnet, a supplier of technology and support services for employee benefits, has partnered with PURE to launch a program that lets 250,000 UK employees buy offsets for their own carbon footprint by “giving as they earn” through a benefits program provided by their employer.

Employees can calculate…

Green Resort Opens, Two More in Works

p>gaianapa.jpgWen-I Chang hopes to build a series of resorts that will blend environmental consciousness with the creature comforts consumers have come to expect, CNET reports. Introductory rates at his new hotel, the Gaia Napa Valley Hotel & Spa are $99 a night.

The 133-room hotel consumes 26 percent less electricity and 45 percent less water than a similarly…

Etheco Passes Green Power Commission to Customers

etheco.jpgIn what the company describes as an industry first, the UK’s Etheco is paying people to use green energy, passing all commission back to users in a bid to get them to trade up to greener home electricity tariffs, TreeHugger reports.

All customers…

IT Departments Must Reduce, Replace & Reuse

quocirca.jpgIT departments must exploit technology in a commercially productive way for the benefit of the entire business, and in a sustainable way for the benefit of the environment, according to an article in IT-Director by Rob Bamforth, principal analyst at Quocirca. According to Bamforth, there are 3 areas of focus—reduce, replace and re-use…

Virgin Blue Launches Voluntary Offset Program for Passengers

virginblue.jpgVirgin Blue has announced a program to offset its greenhouse gas emissions, The Australian reports.

It’s the first carbon offset program by an airline certified under the Australian Government’s Greenhouse Friendly program, which encourages Australian businesses to reduce the impact of their emissions…

Cummins Approves Use of B20 in Engines

cummins.jpgCummins has approved biodiesel B20 blends for use in its 2002 and later emissions-compliant ISX, ISM, ISL, ISC and ISB engines. This includes the recently released 2007 products.

Cummins upgraded its previous position on the use of biodiesel fuel, which had limited the use to…

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