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Pillar Data Develops ‘Storage Efficiency Quotient’ to Market Systems

pillar.jpgPillar Data Systems says its Pillar Axiom is the most efficient storage system on the market and that companies such as RedEnvelope and Cubist Pharmaceuticals are realizing savings on both energy costs to power and cool their data storage infrastructures and on real estate costs to physically house those systems.

In some cases…

Verizon Launches Tree-Planting Program, Adds Hybrids to Fleet

verizon5.jpgVerizon has launched a business tree-planting program to encourage large-business customers to sign up for paper-free billing. It’s also adding 100 energy-efficient hybrid-engine sedans to its fleet of service vehicles.

Beginning on Earth Day…

Bon Appetit Management Tracks Carbon Cost of Food

bonappetite.jpgBon Appétit Management Company, the food service used by many universities and corporations including Washington University, Nordstrom and Target, is introducing a new lprogram to lower its carbon footprint, Student Life reports.

Changes, beginning on Earth Day, include sourcing all of their meat, poultry and vegetables from North America to reduce the transportation of food.

The company…

Xerox Touts Energy Efficient Products

xerox.jpgXerox says that half of the company’s office and production product offerings meet the EPA’s new Energy Star requirements that went into effect on April 1.

Previously the…

Cisco, Novell, Texas Instruments, Others Join Green Grid

The Green Grid, a non-profit consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems, has announced a slew of new members representing various industry segments. New members include: 1E, 365 Main, Active Power, Affiniti, Aperture, Azul Systems, BT plc, Brocade Communications, Chatsworth Products, Inc., Cherokee International, … Read more »

AutoNation Goes After Green Consumers

evehicles.jpgAutoNation has launched an E-Vehicle program that identifies cars and trucks available online and in-store that produce at least 28 miles-per-gallon or deliver 10 percent or better fuel efficiency than the average for their vehicle class.

AutoNation has partnered with…

Portland International Raceway Explores Offsetting Emissions

pir.jpgPortland, Oregon wants to make its International Raceway the first carbon-neutral track in the U.S., the Associated Press reports.

The city’s Bureau of Parks & Recreation, with help from the city’s office of sustainable development, is collecting data to determine how much carbon is emitted from the city-owned…

Starbucks Launches Green Game, Includes CSR Feedback Tool

Starbucks Launches Green Game, Includes CSR Feedback Tool

planetgreen.jpgStarbucks and Global Green USA have teamed up to launch Planet Green Game, where players can explore a virtual world and learn how everyday decisions by individuals, cities, schools and businesses can impact the climate and environment.

Players select a…

Green Marketers To Get Discovery Channel Dedicated to Green Topics

discovery.jpgDiscovery Channel is launching the first-ever 24-hour TV network dedicated solely to green lifestyle programming. The initiative, launching next year, includes a $50 million investment in new original content and a multi-platform offering with interactive tools and “how-to” resources.

The network is expected…

Vancouver’s Harbor Dues Based on Emission Levels

portvancouver.jpgThe Port of Vancouver’s new harbor dues program rewards ships that take steps to cut pollution by charging them lower tolls for running on more eco-friendly, lower-sulphur fuel, versus higher rates for ships with higher emission levels, Edie reports.

Ships that meet a gold standard of emission controls will pay…

Whole Foods Launches Earth Month Offset Promotion

wholeearthweighin.jpgWhole Foods Market has launched a national Earth Month carbon reduction initiative, The Whole Earth Weigh-In: 30 Ways in 30 Days.

Working with Green Mountain Energy, Whole Foods shoppers can track and calculate their carbon footprint through a customized version of Green Mountain’s web based carbon calculator and BeGreen carbon offset product. This initiative is part of a month-long program that began April 1…

Vebnet Launches Payroll Carbon Offset Program for Employers

vebnet.jpgVebnet, a supplier of technology and support services for employee benefits, has partnered with PURE to launch a program that lets 250,000 UK employees buy offsets for their own carbon footprint by “giving as they earn” through a benefits program provided by their employer.

Employees can calculate…

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