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Benjamin Moore’s Marketing Skips Eco-Friendly Aspects of New Paint

auras.jpgBenjamin Moore spent $150 million developing a new line of paint, Aura, which is less harmful to the environment because it releases only one-third as much in volatile organic compounds as regular paint does, Forbes reports (via Green Options and Reveries).

But the company isn’t marketing the eco-friendly aspects because…

IBM Talks Up Big Green Business Unit

IBM has discussed more details about its new business unit, Big Green Innovations, that will offer consulting for water and energy management that combine industry expertise with supercomputing, CNET reports. It’s also looking at licensing material technologies for solar power and water filtration. The company announced the new business unit last December. … Read more »

Kroger Opens Energy-Efficient Store in Ohio

kroger.jpgSince grocery retailer Kroger began its energy conservation campaign in the early 2000s, it has reduced its annual electricity consumption by 1 billion kilowatt-hours, The Enquirer reports. Denis George, an engineer and corporate energy manager at Kroger, says that annual savings from energy conservation is about $120 million.

But a new store in Ohio’s Miami Township has the most energy-efficient features to date…

Adobe’s Energy-Efficient Headquarters Saves $1.2 Million Annually

adobe.jpgWhen San Jose-based software firm Adobe Systems hired Cushman & Wakefield in 2001, Adobe wasn’t looking to go green – it just wanted to cut energy consumption to save money, the Monterey Herald reports. As a result of the work, Adobe was the first in the world to attain LEED’s platinum certification, the highest level of environmental efficiency possible.

Cushman & Wakefield identified 64 ways to cut waste…

Report: Catalyst Top Canadian Forest Industry CSR Performer

catalyst.jpgTransforming the forest industrty into an environmentally sustainable one remains a challenge, The Globe and Mail reports. Producing paper and wood products still generates significant air and water pollution, and companies such as Abitibi-Consolidated, Norbord, Tembec and West Fraser Timber have all paid significant fines for violating environmental regulations in recent years. The Globe article grades nine Canadian Forest industry companies on their corporate social responsibility performance…

Foss Maritime to Build Hybrid Tug

fosstugs.jpgFoss Maritime plans to build the world’s first true hybrid tug boat that will significantly reduce nitrogen oxide, particulate matter, sulphur dioxide and carbon emissions. It will also consume less fuel and be quieter than its conventional predecessors.

Officials of the Seattle-based marine services company say the project must still gain final board approval…

Starbucks Releases Corporate Social Responsibility Report

starbuckscup.jpgStarbucks Coffee has released its 2006 Corporate Social Responsibility Annual Report (PDF). The company is releasing two versions of it. The abridged version is available now on the company’s CSR page and focuses on “Starbucks most material issues identified through an extensive assessment of the important issues to stakeholders and to Starbucks.” A comprehensive version of the report will be available on March 21.

In fiscal 2007, Starbucks says it will…

Product Design That’s Profitable and Sustainable

swiffer.jpgMaking customer experience a pillar of sustainable profitability is a better alternative than sustainability by enforced abstinence, writes Gianfranco Zaccai, president and CEO of Continuum, in a Businessweek article. In other words, if a great customer experience also happens to reduce waste and consumption, so much the better. Profitable sustainability is when designers create products, services, and environments that make sense for clients, and work for and with our earth…

Westin S.F. Hotel Installing Fuel Cell Electric Power Plant

westin.jpgAlliance Star Energy, a joint venture between FuelCell Energy and Alliance Power, has received a $1.25 million incentive check from Pacific Gas and Electric Company to help pay for a fuel cell electric power plant at Starwood Hotels & Resorts Westin San Francisco Airport Hotel in San Mateo, California.

The power plant from FuelCell Energy will generate 500 kilowatts of energy by converting fuel into hydrogen, hot water and electricity…