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Tailoring Green Messages for Your Target Market

Marketing products on their “green” benefits can be a very productive business strategy, with many opportunities and advantages over more traditional marketing programs.  That said, when designing a green messaging platform it’s sometimes easy to get caught up in what the company believes are the product’s most obvious green advantages.  … Read more »

Impact of B2B Green Marketing in an Increasingly Environmentally Conscious World

One could make the point that marketing is often about answering the question: “Why would someone buy your product?” In B2B (business-to-business) product marketing, that question is most often answered based on one or more of the following three variables: Cheaper, Faster, Better. Volumes of research suggest that purchasing decisions … Read more »