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In Packaging Sustainability, Half a Tree is Better than None

On my way to work every morning, I pass a tree which appears to have suffered a lightning strike, and I admit I have questioned why anyone would leave such a disfigured, “half a tree” standing in an otherwise well manicured empty lot. Then I started to think about how … Read more »

Sustainable Packaging: Shifting from Cradle-to-Grave to Cradle-to-Cradle

The term “cradle to grave” as it applies to sustainability has been around for some time and it was over eight years ago that authors William McDonough and Michael Braungart took it a step further when they wrote a book partially titled and coining the term “cradle to cradle.” Essentially, … Read more »

Does Your Green Company Buy Green?

It may seem like a silly question but after working with some of the oldest and greenest companies in the country, as well as some of the smallest and newest, I have noticed some great discrepancies between what a green company says or in many cases what they “sell,” and … Read more »

Green Marketing – Growing Through a Difficult Age

When I was much younger, one of my grandmother’s favorite expressions of comfort and encouragement was, “Don’t worry, you’ll grow through it.” It wasn’t until years later I realized the dual meaning of her words. Whatever the problem I was facing, I was sure to learn or “grow” though the … Read more »

Just What We Needed: a McDonalds Sustainable Packaging Scorecard

If you follow sustainability news you’ve noticed the wide variety of scorecards and other assessment tools launched recently by industries, organizations, digital and print media, and individual companies. Years after Wal-Mart launched their highly influential scorecard, others are finally jumping on the bandwagon and are eager to create the tool, … Read more »

Earth Day Question: Who Is Gary Dean Anderson?

Earth Day Question: Who Is Gary Dean Anderson?

Hint: we all make multiple contacts with different versions of his creation on a daily basis. Hint #2: some people revere his work and strictly adhere to it while others completely ignore it. Final Hint – his work was first displayed 41 years ago at the very first Earth Day. … Read more »

Bringing ‘Fair Trade’ Home

The topic of fair trade may seem unusual from a guy like me who usually writes and speaks about sustainability with a focus on packaging. However, today environmental responsibility and social responsibility are rightly tied together and most would agree we can’t solve one problem while ignoring the other. To … Read more »