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Progressive Brands Should Turn Their Backs on Sustainability

Every progressive consumer-facing brand should now turn their back on sustainability. Sounds harsh? Well, very possibly. But after researching more than 100 companies and their brands worldwide, and speaking to CEOs and CMOs on issues around sustainability, sustainable development and brand relevance, I genuinely believe brands have taken a wrong … Read more »

Do I Care about the Environment? You Tell Me

Consumer behaviour change. These three words seem to be appearing with increasing frequency within the conversations around sustainability in many if not most businesses today. Even if the broader debate is not shifting to the demand side, it is certainly expanding to the demand side, with all the leading fmcg … Read more »