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New Green Guides Suggest Best Practices for Renewable Energy, Carbon Offset Claims

Renewable energy and carbon offset credits are an increasingly popular marketing tool for all types of companies.  But the rapid growth of the markets for renewable energy credits and carbon offset credits has not gone unnoticed by the Federal Trade Commission.  The FTC’s proposed, revised Guides for the Use of … Read more »

Green Marketing Certifications: No ‘Angels’ in the USA

In an economy where consumers are increasingly skeptical of environmental marketing claims, a growing number of consulting firms offer advice and certifications to help companies advertise their green credentials. However, not all environmental consulting firms are created equal.  In North America and Europe there are a number of unique firms … Read more »

Beyond LEED – Green Building Certification Is Only as Good as Its Green Inputs

Facing growing demand for green building certification, builders and consumers alike seek certifications that reflect the green credentials of their architecture. Unfortunately, a rigorous green building certification can be undermined if underlying green product certifications are false or misleading. The certification programs offered by the U.S. Green Building Council (LEED), … Read more »

Where the Regulators Do Not Tread: Lessons From the Greenlist Case

The enforcement environment for green marketing changed last month, not under the supervision of the Federal Trade Commission, but thanks to consumers. Followers of greenwashing cases have watched with interest as SC Johnson faced a class action lawsuit, where California and Wisconsin consumers claimed that the company’s Greenlist seal deceived … Read more »