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Consumers Want One Green Seal

Consumers Want One Green Seal

Hundreds of green seals of approval are confusing customers, according to a survey conducted by a marketing company. In the EnviroMedia Social Marketing survey of 1,022 Americans, 65 percent said having just one environmental label would give them more confidence that they were buying green. Four out of ten said … Read more »

Senator Kerry: Climate, Energy Challenges Spell Opportunity

At a reception for representatives of 17 countries attending President Barack Obama’s “Major Economies Forum on Energy and Climate” in Washington, D.C., this week, Sen. John Kerry, D-Mass., compared pending climate legislation to the successful acid rain cap-and-trade system established in the 1990s and said climate regulations could buoy and … Read more »

Retailers, Check Your Shorts (or be Bamboozled)

Why would the big bad Federal Trade Commission go after a small business rather than a big retailer for violating consumer protection laws prohibiting false green product claims? The FTC recently charged four sellers of clothing and other textile products with “bamboozling” consumers  by deceptively labeling and advertising goods as … Read more »

10 Climate Change Actions I’d Like To See By Tomorrow

If you’ve spent any time on Facebook, MySpace or any other social network, you’ve seen them: memes, those strange hybrids of straw polls and unbidden confessions. “Top 10 Albums,” “10 Things You Should Know About Me,” and so on…. At UNFCCC events in Bali and Poznán, I learned how other … Read more »