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Resource Crisis Presents Green Opportunity

In encouraging Americans to realize we can meet any challenge, John F. Kennedy often told his audience that in the Chinese language, the word “crisis” is composed of two characters, one representing danger and the other, opportunity. While some Chinese language experts say this interpretation may be a stretch, often … Read more »

From Water Conservation to Efficiency, and Now Waste

Back in the 1970s when California first experienced serious water shortages, citizens and businesses were asked, and in some cases required, to scale back on water consumption. While it was inconvenient, most everyone in the state believed the restrictions were only temporary. The assumption was that once a major rain … Read more »