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Greenwashing: How to Avoid the Typical Marketing Traps

“Greenwashing” typically refers to marketing and advertising claims that are based on environmental puffery rather than performance. Experience indicates that many claims, even those from sophisticated multinationals, fall under the “greenwashing” banner. While such claims may seem to make sense over the short-term, they create long-term potential for consumer dissatisfaction, … Read more »

“Use Less Stuff” Logo Rewards Reductions in Product, Packaging and Energy

A new green certification program for products and packages will be launched on Earth Day, April 22, reported PackWorld. Companies can earn the “Use Less Stuff” certification if they deliver a 20-percent reduction in packaging, 20-percent reduction in energy consumption, or a 20-percent increase in efficiency. The ULS logo program … Read more »