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For Telecom Industry, Energy Efficiency is Only Half of the Equation

Whichever phrase you chose – sustainability, ecology management, environmental stewardship, or simply green – it’s clear that the telecom industry is fully embracing the issue’s growing economic and social prominence. Take a quick look around and you’ll find progress emanating from nearly every aspect of equipment design and manufacturing, service … Read more »

Selling Green in a Down Economy: A Prescription for Success

Selling Green in a Down Economy: A Prescription for Success

With all of the statistics and research reports heralding sustainability’s growing importance in business management practices, one could reasonably assume that technology providers are successfully exploiting the connection that exists between being greener and improving a company’s operational and financial performance. However, the more I speak with industry analysts, clients, … Read more »

Did We Move the Corporate Sustainability Ball Forward in 2010?

When I first sat down to write this month’s column, I told myself that I would not create a year-end “best of” or “worst of” list, nor conjure up a crystal ball as I attempt to predict what the new year may hold for corporate sustainability and environmental stewardship. Lists … Read more »

When Bad Data Happens to Good Companies

When Bad Data Happens to Good Companies

Indeed sustainability is a strikingly simple idea. Yet the concept of reducing environmental liability in business is too often viewed as a stand-alone discipline – resulting in missed opportunities to maximize the full potential of initiatives. I believe companies that have successfully, and measurably, embraced risk mitigation have come to … Read more »

Pocketing Millions: Unleashing the Entrepreneurial Drive to Reuse

Pocketing Millions: Unleashing the Entrepreneurial Drive to Reuse

Some of the best little surprises in New England where I live occur with the change of seasons. Instinctively searching the pockets of a jacket I haven’t worn or needed for months, I often experience the unmistakable feeling of money. Unrolling the forgotten stash, I find a wad of ones, … Read more »