“Tremendous scope here for brands to engage with consumers”
How Recycle Now QR Code Recycling works: Consumers scan a code that takes them to a page with a product overview which includes a product photo, name, and description. Beneath the product description is a “Recycle Now” link. When the user clicks Recycle Now, the app will request the user’s location or zip code.
The program runs a search for local-area programs that accept the materials that comprise that product. The app presents the nearest three results for each material. Each result is linked to a listing detail page, including a map.
Recycle Now uses data from the nation’s largest and most accurate recycling directory, the only one of its kind, which hosts 1.6 million ways to recycle 350 materials. The ability to discover local recycling by simply scanning a UPC or QR code has not been implemented by any other service provider in the US. This new offering takes the confusion out of recycling.
As one judge says of Recycle Now QR Code Recycling, “[There is] tremendous scope here for brands to engage with customers on sustainability and end-of-life aspects of their products.”
Learn more at Earth911.