What the Judges Said…
“Marriott’s latest approach to re-establish intensity-based goals and develop a roadmap to execute against is noteworthy. Keep up the great advancements.”
Diversified hospitality company Marriott developed a comprehensive Sustainability Roadmap for intensity-based 2025 goals: a 30% reduction in kilograms of carbon dioxide equivalent per square meter, and a 15% reduction in cubic meters of water per occupied room. Marriott’s Roadmap covers more than 6,000 existing properties, the current development pipeline, and targeted future growth.
The Roadmap was developed in partnership with the energy management and sustainability firm Ecova. It includes strategic levers that can drive global carbon and water reductions, a recommended implementation timeline, and the financial and environmental effects of anticipated modifications, Marriott says. From the country level to the global level, the Roadmap identifies directional incremental annual goals as well as property-level goals and actions in order to hold key stakeholders accountable for achieving the targets.
The Roadmap levers include energy use improvements, onsite energy solutions focused on co-generation, new site standards to ensure new construction projects are more energy and water efficient, improvement in irrigation and landscaping through the use of smart controllers and high-efficiency equipment, and the use of low-flow fixtures in guest rooms.
Optional levers include the improved management of fugitive emissions, technology innovations, virtual renewable solutions and energy attribute certificates, laundry optimization, improved kitchen efficiency, and leak detection and repair. Strategic gamification in tandem with Ecova’s monthly benchmarking services helps incentivize and track progress towards goals for each property.
Marriott partnered with Ecova to assess all information related to carbon and water consumption, including property attributes, usage data, equipment efficiency, and operational practices for managed and franchised locations globally. The team then projected 2025 global carbon emissions factors, accounted for adjustments in labor and material rates, and analyzed the ROI for energy and water improvements. Using this information, the team then modeled the baseline and growth projections for a business-as-usual 2025 forecast.
Potential energy and water use improvements were evaluated across areas such as lighting, HVAC, and irrigation and landscaping, using a prescriptive or a disaggregated load approach. The team also assessed the financial return and carbon reduction potential of onsite energy solutions, including solar, thermal and co-generation opportunities as well as virtual energy renewables and energy attribute certificates. Throughout the process, Marriott’s continental leaders and key business units were engaged to provide insight and further refine the analysis. These efforts set Marriott apart as a sustainability leader while positioning the company for long-term success, the company says.