Procter & Gamble
Tide Purclean Liquid
What the Judges Said…
“Big kudos to P&G for taking the initiative to develop a bio-based laundry detergent. Good example of a product that is designed for the environment, produced at a zero-waste facility using renewable energy, and packaged for end-of-life management.”
Procter & Gamble’s Tide Purclean is a laundry detergent with a USDA-certified bio-based formula that is free of dyes and made using 100% renewable energy. P&G says that Tide Purclean is gentle and has the stain removal and color care of regular Tide. In addition, Purclean is formulated to clean in quick, cold cycles, which helps reduce consumers’ environmental footprints and save money on their energy bills.
With Tide Purclean, P&G aimed to produce a more sustainable laundry detergent at each step in the product’s lifecycle, including ingredient sourcing, manufacturing, and disposal. The product is USDA-certified as bio-based, produced at a facility that uses 100% renewable wind power electricity, and sends zero manufacturing waste to landfill. P&G says the formula is also free of dyes, chlorine, phosphates, ethanolamine, and optical brighteners. Tide Purclean is sold in a bottle that is 100% recyclable and made with at least 25% post-consumer recycled material.
P&G says that Tide Purclean has three times the level of renewable cleaning ingredients on a mass basis compared to other leading natural competitors, and delivers a superior clean at a similar price to other products in the category.
Since Tide Purclean entered the market in May 2016, P&G says that the product has significantly reduced their use of traditional petroleum-based materials. For the consumer, using Tide Purclean to wash in cold water can save 395 pounds of CO2 per household a year, the company says. It enables water savings through low-suds technology, which results in fewer rinse cycles, and allows customers to keep clothes looking newer longer so the clothes stay out of landfills.
P&G is working to raise awareness about the advantages of plant-based products for cleaning. The company is also encouraging energy-saving habits by asking consumers to take the #CleanPledge. To date, nearly 10,000 people have pledged to wash in cold, use an HE machine, and take care of clothes to keep them longer.