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Marketers Warned To Stay Clear Of ‘Green Trap’

America's consumers offer a warning to business leaders and marketers looking to ride the green wave: either back your eco-friendly words with socially responsible actions or risk a backlash. Conscious consumers are demanding that companies be transparent about their practices and accountable for their impact on people and the planet. Nearly nine in ten Americans say the words "conscious consumer"

Wal-Mart To Measure Suppliers’ Energy Use

Wal-Mart will measure the amount of energy used to create products throughout its supply chain, including the procurement, manufacturing and distribution process. The retailer is initiating a pilot with a group of suppliers to look for new ways to make its entire supply chain more energy efficient. The pilot will focus on seven product categories...

CDP5: More Companies Address Climate Change Risk

Ninety-five percent of companies that consider climate change to present a commercial risk have implemented a GHG reduction program with a specific target and timeline, according to The Carbon Disclosure Project's 5th annual global report which looks at the 500 companies ranked by the Financial Times newspaper as the world's largest by market capitalization. The report is a collaboration of

Wal-Mart Releases Ethical Sourcing Report

In 2006, Wal-Mart conducted more factory audits than any other company in the world, at 8,873 factories producing goods for Wal-Mart, 15 percent more than in 2005, according to the company's 2006 Ethical Sourcing report (PDF). Unannounced audits made up 26 percent of the audits undertaken, a six percent increase over 2005. High risk violations of the Wal-Mart Standards for

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