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Green Marketers To Get Discovery Channel Dedicated to Green Topics

April 6, 2007 by Paul Nastu

Discovery Channel is launching the first-ever 24-hour TV network dedicated solely to green lifestyle programming. The initiative, launching next year, includes a $50 million investment in new original content and a multi-platform offering with interactive tools and "how-to" resources. The network is expected...

Lexus Sole Sponsor of Environmental Issue of ‘The Week’

April 6, 2007April 6, 2007 by Paul Nastu

Lexus's hybrid division will be the sole sponsor of an online-only bonus issue of The Week, The New Yortk Times reports. The extra issue will be devoted to environmental topics and is scheduled to be posted on April 20 and remain online for a week. Lexus will follow up the online ads with buys in the print issue the rest

RV Makers Step Up Green PR

March 27, 2007October 3, 2009 by Paul Nastu

Coachmen Industries and Atlas Trailer Coach Products have both released some green PR this week. Coachmen Industries is working with Natural Source Energy Systems to develop RVs that use biodiesel and solar power...

Peterbilt, Eaton, Wal-Mart Partner on Heavy-Duty Truck

March 19, 2007October 3, 2009 by Paul Nastu

Peterbilt Motors Company and Eaton Corporation have jointly developed a hybrid, heavy-duty vehicle based on the design of Peterbilt's model 386. Wal-Mart Stores, which operates the nationÃ¢â‚¬â„¢s second largest private fleet, is supporting development of new hybrid technologies by helping to validate the concept and refine the final design...

Green Marketing Competition Launched

March 14, 2007 by Paul Nastu

The UK's Low Vehicle Carbon Partnership is launching Cars NOT Carbon, a marketing competition to promote greener driving and greener transport choices. The winning work will be viewed by senior industry executives from the motor, fuels and related industries and will be showcased at the LowCVPÃ¢â‚¬â„¢s annual conference in June. The Cars NOT Carbon competition will be judged by...

EU Leaders Agree: 20% Green Power by 2020

March 9, 2007 by Paul Nastu

EU leaders agreed Friday that a fifth of the bloc's energy will come from green power sources by 2020, AP reports. No enforcement mechanism has been agreed on yet. The deal makes three main promises to be obtained by over the next 13 years...

Verizon Pilots Hybrid Service Vans

March 7, 2007 by Paul Nastu

Verizon will soon begin a pilot project using 13 hybrid service vans. The vans will serve some of Verizon's FiOS Internet and TV customers in parts of the D.C. metro area and Texas. The vans' gasoline- and electricity-powered engines could...

France Plans to Replace 48,000-Vehicle Postal Fleet with EVs

March 7, 2007 by Paul Nastu

France's state-run postal service, La Poste, is working on a five-year plan to replace the bulk of its 48,000-vehicle fleet with electric cars, The Wall Street Journal reports (via The Energy Blog). The cars La Poste used were developed by...

Lexus Hybrid First Advertiser on New CNN Mobile

March 6, 2007 by Paul Nastu

Lexus is the first advertiser on CNN's free ad-supported mobile site which will feature breaking news, SMS text alerts, and a searchable 14-day news archive, MediaPost reports. Lexus is running a campaign for its hybrid vehicles that will include banner ads as well as pre- and post-roll spots book-ending a two-minute "World News Now" clip.

Foss Maritime to Build Hybrid Tug

March 5, 2007October 3, 2009 by Paul Nastu

Foss Maritime plans to build the worldÃ¢â‚¬â„¢s first true hybrid tug boat that will significantly reduce nitrogen oxide, particulate matter, sulphur dioxide and carbon emissions. It will also consume less fuel and be quieter than its conventional predecessors. Officials of the Seattle-based marine services company say the project must still gain final board approval...

Cleantech Launches Hybrid Taxi Initiative

February 26, 2007 by Paul Nastu

The Cleantech Venture Network is working to convert taxis to hybrids - a move that could save $50 billion in fuel costs over a decade, Red Herring reports (via The Energy Blog). The network on Wednesday launched the Cleantech Innovation Institute to work on projects such as this one. North America's 196,000 taxis drive an average of 10 times more

FedEx Adds Electric Hybrids to Denver Fleet

February 22, 2007 by Paul Nastu

p>FedEx Corp. is adding four hybrid electric medium-duty trucks into service in Denver. The company now operates a total 93 hybrid vehicles in cities such as New York, Tampa, Sacramento and Washington, D.C. FedEx says the Express hybrid...

Green Marketers To Get Discovery Channel Dedicated to Green Topics

RV Makers Step Up Green PR

Peterbilt, Eaton, Wal-Mart Partner on Heavy-Duty Truck

Green Marketing Competition Launched

EU Leaders Agree: 20% Green Power by 2020

Verizon Pilots Hybrid Service Vans

France Plans to Replace 48,000-Vehicle Postal Fleet with EVs

Lexus Hybrid First Advertiser on New CNN Mobile

Foss Maritime to Build Hybrid Tug

Cleantech Launches Hybrid Taxi Initiative

FedEx Adds Electric Hybrids to Denver Fleet

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