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‘Eco-Wakening’ Drives Desire for Sustainable Goods Despite Pandemic – Companies Must Keep Up, Says WWF

Manufacturers and sellers of sustainable goods have a growing pool of potential customers, according to new research. A study commissioned by WWF, indicates a 71% rise in the popularity of searches for sustainable goods over the past five years. The trend is creating new market opportunities for companies, particularly in the cosmetics, pharmaceutical, fashion and food sectors.

Maisie Williams Joins H&M as ‘Sustainability Ambassador,’ But Both Face Greenwashing Claims

H&M’s drive to encourage the “reuse, remaking and recycling of unwanted garments” in the fashion world now features actress Maisie Williams, well-known for her role in Game of Thrones, as the company’s “global sustainability ambassador.” The company, striving toward a goal of only using recycled or other sustainably sourced materials by 2030, says Williams will help drive change in fashion.

Apparel Industry Must Adapt Sourcing Practices or Face Credit Risk: Moody’s

The apparel industry, like most industries today, faces increasing environmental and social scrutiny. Apparel companies will have to adapt to sustainability, invest in decarbonization, and increase sourcing transparency to face the challenges caused by this increased attention, according to a new report from Moody’s Investors Services. Those that fail to adapt may face credit risk.

Amazon Adds ‘Climate Pledge’ Section to Site in European Countries

Amazon has launched a new program in Europe that the company says will make it easier for customers to discover and shop for more sustainable products. Customers in France, Germany, Italy, Spain and the UK will see a “Climate Pledge Friendly” badge on more than 40,000 products to signify that they have one or more of 19 different sustainability certifications.

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