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Green Claims Can Trip Up Marketers

Marketing Sherpa offers tips on how marketers can avoid common greenwashing mistakes. The advice is timely given that a 2007 Yankelovich Research survey found 34 percent of consumers 16 and over were more concerned about environmental issues than a year before, and a recent ImagePower Green Brands survey concluded that ... Read more »

Royal Hawaiian Honey Sports Carbon Free Label

Distributor Tropical Traders Specialty Foods says its Royal Hawaiian Honey is the first U.S. food product to be certified Carbonfree, a label marketed by Carbonfund.org. All carbon emissions generated in the production and shipping of the honeys are calculated and offset through reforestation, renewable energy and energy efficiency projects, according ... Read more »

Cirque du Soleil Greens Its Act

Montreal-based Cirque du Soleil’s executive committee recently adopted an environmental policy, Sustainable Industries reports. With energy consumption accounting for nearly 70 percent of of Cirque du Soleil’s greenhouse gas emissions, the company implemented new lighting control measures at its headquarters. In the past year, it also installed a rainwater collection ... Read more »

MAS Breaks Ground On Green Apparel Manufacturing Facility For M&S

MAS Holdings, a company that manufactures lingerie in Sra Lanka, has begun construction on a 110,000 square foot eco manufacturing plant that will manufacture bras exclusively for Marks & Spencer, according to MAS (via Lean Reflections). MAS expects it to deliver more than 50 percent and 40 percent savings on ... Read more »

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