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Estée Lauder Exec’s Advice On Sustainable Packaging

July 25, 2008February 13, 2020 by Paul Nastu

John Delfausse, vice president of package design at Estée Lauder Companies, recently tackled the need for sustainable packaging by creating a glass bottle and metal sleeve for its Donna Karan Gold fragrance that can be separated and sorted for recycling, Cosmetics Design-Europe reports. Delfausee says other promising sustainable packaging solutions ... Read more »

From Purchaser to Participant – Keeping Consumers’ Interest During Recession

July 23, 2008September 15, 2010 by Patti Marshman-Goldblatt

Even in times of economic strain, people continue to strive for a feeling of connection by participating and expressing their values through their purchasing behavior. Perhaps consumers feel it adds meaning and connection to their lives to shop in a particular way, or they like the image that certain brand ... Read more »

Shades of Green for Everyone – The Effects of Premium Green and Sustainable Style

June 11, 2008September 15, 2010 by Patti Marshman-Goldblatt

According to the latest edition of NMI’s LOHAS Consumer Trends Report, many consumers’ purchasing patterns are affected by the phenomenon of trading up: a willingness to pay more for a product that is emotionally satisfying in terms of the perceived quality, performance, brand image, and the stature it provides. Green ... Read more »

Big Brands Back Organic Standard For Beauty Industry

March 6, 2008October 5, 2009 by Paul Nastu

The first organic standard for the U.S. beauty and personal care market has launched with the support of 30 founding members including Aveda, Estee Lauder, L’Oreal, and Origins, according to the Organic And Sustainable Industry Standards, or OASIS.”The beauty of OASIS is that as an industry consensus standard its members ... Read more »

Major Magazines Launch Recycling Initiative

February 4, 2008February 7, 2008 by Paul Nastu

Major magazine publishers teamed up with New York City last week to launch a program called ReMix – Recycling Magazines is Excellent. The goal is for people to recycle their magazines instead of throwing them away. The move builds on a trend towards favoring magazines that use recycled paper. For ... Read more »

Aveda Greens Up NY Fashion Week

January 28, 2008January 28, 2008 by Paul Nastu

For the upcoming Fall/Winter 2008 Fashion Week in New York, Aveda is joining efforts with a cadre of designers to make the show more eco-friendly, according to Aveda. The designers joining Aveda are Rodarte, 3.1 Phillip Lim, Rag and Bone, Thakoon and Edun, and they are taking four steps to ... Read more »

Aveda Marketing Campaign Will Tout Green Cred

November 18, 2007 by Paul Nastu

Estée Lauder-owned beauty brand Aveda’s 2008 campaign will focus on the company’s green credentials, Brandweek reports. The new campaign, themed “Beauty is as Beauty Does,” will highlight a new green topic every six to eight weeks in both print advertising and in-store displays across the company’s 8,000 salons. Ads launching ... Read more »

Brita, Nalgene Take Advantage Of Bottled Water Backlash

August 15, 2007August 15, 2007 by Paul Nastu

Brita and Nalgene Outdoor Products are teaming up to help reduce bottled water waste by getting people to take a pledge to stop drinking bottled water. The companies have launched a website, FilterForGood.com, where consumers can pledge to switch to a reusable water bottle filled with home-filtered water - and purchase Nalgene and Brita products...

Wal-Mart Is Company Most Linked To Blog Sustainability Discussions

May 24, 2007May 25, 2007 by Paul Nastu

Wal-Mart is the corporation most linked with blog posts that mention "sustainability," according to Nielsen BuzzMetrics. Wal-Mart was mentioned in 1.77 percent of the 356,403 messages about sustainability measured between 3/15/06 and 3/15/07. What's not clear is whether or not those mentions are positive or negative...

Whole Foods, Wild Oats, Trader Joe’s Top Green Brands

May 2, 2007 by Paul Nastu

No longer can corporations just say they offer fuel-efficient vehicles, organic foods or energy-efficient products - it is now a cost of entry in many industries and corporations need to begin thinking ahead, according to the 2007 ImagePower Green Brands Survey, conducted by WPP's Landor Associates, Penn, Schoen & Berland Associates and Cohn & Wolfe. Corporations must consider...

Arizona Utility Coalition Considers 250-MW Solar Power Plant

February 5, 2007February 5, 2007 by Paul Nastu

A coalition of utility firms, including Tucson Electric Power, Arizona Public Service and the Salt River Project, are considering building a 250-megawatt solar power plant that could power as many as 250,000 homes. Utility officials said they're looking at sites in Nevada and Arizona. Other potential partners include the Los Angeles Department of Water and Power and the Sacramento Municipal

Natural Cosmetics Tackle Mainstream Consumers

January 5, 2007October 3, 2009 by Paul Nastu

The beauty industry is ramping up its use of natural and organic ingredients and acquiring green brands with the expectation that mainstream consumers will be won over...

Estée Lauder Exec’s Advice On Sustainable Packaging

From Purchaser to Participant – Keeping Consumers’ Interest During Recession

Shades of Green for Everyone – The Effects of Premium Green and Sustainable Style

Big Brands Back Organic Standard For Beauty Industry

Major Magazines Launch Recycling Initiative

Aveda Greens Up NY Fashion Week

Aveda Marketing Campaign Will Tout Green Cred

Brita, Nalgene Take Advantage Of Bottled Water Backlash

Wal-Mart Is Company Most Linked To Blog Sustainability Discussions

Whole Foods, Wild Oats, Trader Joe’s Top Green Brands

Arizona Utility Coalition Considers 250-MW Solar Power Plant

Natural Cosmetics Tackle Mainstream Consumers

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