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Nestle Quits Sinar Mas after Greenpeace Campaign

May 18, 2010May 19, 2010 by Paul Nastu

Nestle announced it will cease buying palm oil from suppliers linked to deforestation after a two month campaign by Greenpeace. The campaign highlighted Nestle’s relationship with the Sinar Mas Group, an Indonesian chemical and lumber products conglomerate which Greenpeace has accused of illegal deforestation practices. Last year, Greenpeace successfully lobbied ... Read more »

Facilities Get Social Network To Compare Resource Use

April 28, 2010April 28, 2010 by Gina Roos

As social networking sites become a more critical business tool, Lucid Design Group unveils its Web-based Building Dashboard Network that enables users to view, compare and share building energy and water use information in a social networking environment. The dashboard also integrates with Facebook and Twitter to post updates to ... Read more »

Earth Day Roundup: Pepsi, Kraft, Dow Corning

April 22, 2010April 22, 2010 by Paul Nastu

On April 22, the 40th anniversary of Earth Day, the newswires were chock full of headlines about corporate stewardship toward the environment. Here is a look at some of the news. In conjunction with Earth Day, Dow Corning announced that it was buying 28,800 renewable energy certificates (RECs) for 2010 ... Read more »

Sprint, AT&T, Verizon Push eCycling Week, April 5-11

April 2, 2010December 14, 2010 by Paul Nastu

Sprint, AT&T, Verizon and other cellular players are promoting their cell phone recycling services in advance of EPA’s “Plug-In To eCycling National Cell Phone Recycling Week,” April 5-11. For its part, Sprint is kicking off an aggressive social media campaign to build upon the 3.7 million phones that it collected ... Read more »

Greenpeace Says Cloud Computing GHGs to Triple by 2020

March 31, 2010March 31, 2010 by Paul Nastu

Greenpeace predicts that greenhouse gases associated with cloud computing functions will triple by 2020, according to its “Make IT Green” report. Cloud computing is projected to consume nearly 2 trillion kilowatt hours of electricity a year by 2020. Expect Greenpeace to use this information to encourage emissions cutting at data ... Read more »

Greenpeace Criticizes Facebook for Data Center Not Using Renewable Energy

February 22, 2010 by Gina Roos

Greenpeace is leading a campaign to get Facebook to change its strategy to power its planned data center in Prineville, Oregon, with renewable energy instead of coal by rallying support from Facebook users. Facebook plans to build its highly energy-efficient data center on a cloud computing platform that is expected ... Read more »

Nature’s Path Sustainability Campaign Boosts Sales 33%

January 29, 2010January 29, 2010 by Paul Nastu

Nature’s Path has unleashed its first integrated, multi-channel consumer campaign in North America for its flagship cereal, Flax Plus Pumpkin Granola, focusing on what the company calls “the higher calling of personal sustainability, defined as health and wellness,” Media Buyer Planner reports. The campaign uses coffee shop take-overs, street sampling ... Read more »

Facebook ‘Friends’ Energy Efficiency in New Data Center

January 22, 2010 by Paul Nastu

Facebook is making a priority of energy efficiency at its forthcoming data center. The Prineville, Ore., data center will feature an evaporative cooling system, which Facebook says uses less energy than traditional chiller-style systems. Prineville has a dry climate, reports OregonLive. An “airside economizer” brings cool air in from the ... Read more »

Travelocity Uses Facebook to Promote Travel Carbon Offsetting

November 30, 2009 by Paul Nastu

While at least one travel agency is ditching the notion of using carbon offsets for air travel, a prominent U.S.-based Internet booking agent still believes. Travelocity is using social media networking to promote carbon offsets for air travel, while offering free carbon offsets for the holidays. Travelocity has created a ... Read more »

UK’s Top Brands Fail to Disclose Emissions Data

November 27, 2009 by Gina Roos

Google, Burger King, Dyson, Facebook, McKinsey, Amazon and Iceland are some of the 250 top brands that failed to disclose carbon-emissions performance data, according to the first annual survey of carbon performance of 600 of the UK’s biggest brands, reports Marketing Magazine. Data for the Brand Emissions study is based ... Read more »

UM Uses Smart Meters, Twitter To Provide Energy-Use Updates

August 28, 2009October 19, 2009 by Paul Nastu

The University of Mississippi plans to reduce campus power consumption with the recent installation of smart meters at 16 of the school’s buildings to monitor, analyze, and report on energy utilization. The school will publish daily energy updates for the general public using Facebook, Twitter, and RSS feeds. The program is part of UM’s “Red, ... Read more »

Intel Uses Facebook App to Help Power Climate Research

August 10, 2009October 19, 2009 by Paul Nastu

Facebook users who acquiesce to an Intel application that operates on idle computer power are helping researchers conduct models on climate change and other global problems. The Progress Through Processors application essentially takes a Facebook user’s unused computing power at any given moment to help run the researchers’ climate models ... Read more »

Nestle Quits Sinar Mas after Greenpeace Campaign

Earth Day Roundup: Pepsi, Kraft, Dow Corning

Sprint, AT&T, Verizon Push eCycling Week, April 5-11

Greenpeace Says Cloud Computing GHGs to Triple by 2020

Greenpeace Criticizes Facebook for Data Center Not Using Renewable Energy

Nature’s Path Sustainability Campaign Boosts Sales 33%

Facebook ‘Friends’ Energy Efficiency in New Data Center

Travelocity Uses Facebook to Promote Travel Carbon Offsetting

UK’s Top Brands Fail to Disclose Emissions Data

UM Uses Smart Meters, Twitter To Provide Energy-Use Updates

Intel Uses Facebook App to Help Power Climate Research

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